As a business, it is essential to stay modern by keeping up with technological innovations to provide services and goods to clients adequately. As the digital marketplace continues to grow, businesses must rely more heavily on technology to maintain their business and stay competitive. Saying it is easy, but taking the leap can be challenging for some businesses. One such area is in that of “the cloud.” Younger generations have long since jumped on this train, but some older businesses are having trouble making the switch. Here we are going to give a brief explanation of what the cloud is, how it works, why it shouldn’t be feared, and why you should embrace the cloud.

Embrace the cloud and forgo the cords

What is the Cloud?

Have you ever heard someone ask if the “cloud” is located in the sky? The cloud is not a roving satellite, a magical technology-loving cloud, or a specific company. The “cloud” is essentially just internet storage. The name originated from when graphics displaying the internet visualized the concept as a cloud. Cloud computing just means that you and your business have the ability to store and access data and programs over the internet instead of a hard drive.

How Does it Work?

Traditionally, all computer work was done using the computer’s hard drive or the network of the company, known as local storage. You could physically hold the stored data at all times (if you wanted to for some reason.) Nowadays, most individuals and businesses have “cloud computing,” a system where you can store and access data via the internet. The data is then stored at massive data centers somewhere else. If you have Gmail, Dropbox, or Outlook, you use the cloud.

Fear of the Cloud

The primary concern that people have with using the cloud is that it is thought of as some unknown mystical entity. With a lack of understanding of how it works, there is a level of mistrust. Concerned parties believe that their data is just floating about, available for anyone to steal should they so choose. This is not the case.

Companies that provide cloud computing have excellent, top-of-the-line security systems in place that meet all SOC 2 compliance requirements. They provide usernames, passwords, two-factor authentication, and even the ability to use authentication apps. Companies such as these go above and beyond to ensure that your information is kept secure.

Embrace the Cloud: How Does Utilizing the Cloud Benefit Your Business?

Embrace the cloud! Now that you have a base understanding of the cloud, how it works, and why it SHOULD NOT be feared, you may be wondering how it can benefit your business. Here are just a few points to get you started.

  1. It can be accessed from anywhere using any device.
  2. You can communicate with staff and clients quickly and easily.
  3. Sharing data across platforms to different cities or even countries is a breeze.
  4. Productivity and work flexibility increase.
  5. Providers offer unlimited storage capacity (that’s a lot easier than hauling around a bunch of thumb drives!)
  6. You have data backup and recovery resources in case something happens to your physical equipment.
  7. There is the ability to create techniques to ensure data security.
  8. It’s not nearly as expensive as buying and maintaining the data storage equipment yourself.

Are you still hesitant about using the cloud for your business? You can take extra precautions by becoming SOC 2 compliant. This process will ensure that your business is performing at its peak to ensure the security of your and your clients’ data. Contact us today for more information.

Leave a Reply